Our user onboarding flow was failing to convert new sign-ups into active users, a problem that directly impacted a core business metric. While many users completed the flow, a significant drop-off at the calendar connection stage revealed a lack of perceived value, which ultimately prevented them from creating meetings.‍To understand the root causes, my product manager and I collaborated with key teams to leverage existing insights and data. Based on this quantitative and qualitative research, our hypothesis was clear: by streamlining the onboarding experience and better communicating the value of key features, we could increase onboarding completion, calendar connections, and meeting creation rates.